Nordstrom ads feature models with handicaps

It is hard to locate models with handicaps in advertisements for the fashion and beauty industry if you don't look in the Nordstrom catalogue. This summer's Nordstrom catalogue comprises among others a girl in a wheelchair modeling boots and a guy with a prosthetic leg modeling Nike running shoes. Hiring professional models with handicaps is becoming so much a portion of the Seattle-based company's DNA that its regular customers may not really understand how uncommon it really is. Identifying companies that use actresses or models with handicaps has been like finding a needle in a haystack, said Meg O'Connell, a partner at the consulting firm womens nike blazers high red.lobal Disability Inclusion. Nordstrom, she added, is a leader and continues to be a long-standing supporter of impairment inclusion not only in their own marketing but also in employment and accessibility in their stores. The model wearing Nikes has the other on his prosthetic device and one. The version has short spiky hair within her outfit, including a dark leather jacket along with the featured sale item, short boots with a buckled strap's punk appearance. Nordstrom spokeswoman Tara Darrow said using the models is actually about reflecting communities and the customers . We serve diverse customers, and it is an opportunity to allow them to see red nike blazers for women.themselves when they are looking through the novel or online. ... We don't market it or go out and talk about it. We only think they look great. O'Connell said the advertising and retail industries may be at a tipping point with regard to including models with impairments. O'Connell noted tha cheap nike blazers for women. H&M and Diesel have also recently featured models with handicaps, while Swiffer recently featured an amputee actor and a Duracell advertisement used a deaf football player. O'Connell said folks with disabilities represent a significant advertising opportunity, with businesses that understand this will have an edge, and $225 billion in discretionary spending.